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Industrial Impact: Your Borates Sales and Technical Marketing Team in China

:: Tuesday, August 20, 2024 :: Posted By George Zhang

A good sales team helps businesses find products and purchase them.

A great sales team helps customers thrive.

Across U.S. Borax global operations, our teams are committed to personalized care in the relationships we have with our customers.

The China team, based in Shanghai, takes that commitment seriously. Our team of experts offers a combination of skills across commercial, science, engineering, and technical applications of borates. Together, we provide you with innovative problem solving to foster a long-lasting relationship.

More than a borate supplier: Collaboration increases value

Your success is our success. To provide meaningful support, our teams work as an extension of your organization, consulting and collaborating directly with your team.

With our stock points in Qingdao, Changshu, and Qinzhou, and a well-established distribution network across China, U.S. Borax provides solutions to customers who require vendor-managed inventory, prompt shipment, financing, and logistics services.

In addition, we’re a resource for you after your purchase. We want to create trust with our personal approach. Our goal is for you to come to us—not just to correct issues—but to help proactively optimize your processes and prevent problems.

That was the case for a maker of automotive headlight glass that was preparing to commission a new production line. They wanted to improve the quality conformance of glass produced on the new line, so they approached us for technical support.

Our experts supported their operations team with a full array of tests on defective glass from their previous batches. Then, we helped them optimize the product formulation. As a result, their quality conformance improved from 50% to 80%.

Empowering borate distributors with technical expertise

The U.S. Borax China team is committed to providing the highest quality products—and helping our customers apply those products in practical ways to solve their challenges.

In June 2024, we organized a two-day, in-person distributor training for our customers across the glass industry, including producers of borosilicate glass, ceramics, enamels, and glazes.

The event balanced intensive training, testing, and problem-solving, covering:

  • Borate ore types and formation
  • Refined borate production and applications
  • Value-in-use examples of key products
  • Our boron decarbonization roadmap
  • New applications and future opportunities

Plus, it created the camaraderie and connection that elevates our relationships. One of our participants said that the event “strengthens our business relationship and motivates me to strive for excellence as an extension of the U.S. Borax team. Looking forward to the next event!”

Harness curiosity to drive innovative borate solutions

In addition to working with customers, our technical marketing team adds to the body of scientific knowledge. Through research into new applications for borates, we help solve critical needs such as:

  • Ensuring high-quality borates for production of specialty and pharmaceutical glass manufacturing
  • Fulfilling increasing demand for borates in the production of electric vehicles (EVs)
  • Improving product performance and supporting sustainability across sectors such as construction, and recycling

From electronics to glass to batteries, the demand for borates in EVs is increasing. Our team is immensely proud to contribute to a lower carbon future for our society. It’s a great motivation that keeps us moving forward.

In partnership with our customers, we’re exploring:

  • The use of boron oxide to improve the properties D-glass fibers and coatings for electronics while reducing melting temperatures required for manufacture
  • The importance of high purity boric acid in batteries and capacitors
  • Using anhydrous borates to improving waste copper recovery in metal recycling operations
  • Production of boron trifluoride (BF3), a catalyst used in processes such as electronics manufacturing
  • Increasing the adhesion strength of wall putty powder

Improving sustainability in glassmaking
A research study our China team completed in partnership with our customer details how anhydrous borax enhances the adhesion of enamel glazes, reducing the energy required for manufacturing while increasing batch capacity and productivity.

Read more about this research

Embracing excellence to foster lasting relationships

In the fast-paced and ever-evolving market landscape of China, our sales team is a testament to the transformative power of collaboration, care, and curiosity.

By leveraging our ability to work seamlessly across functions and maintain a customer-centric approach, we are positioned as a trusted and invaluable partner to customers and distributors.

Looking for a solid partner to help you innovate in your industrial or agricultural market? Our China sales and technical team is ready to help with consultation, information, and education.

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U.S. Borax, part of Rio Tinto, is a global leader in the supply and science of borates—naturally-occurring minerals containing boron and other elements. We are 1,000 people serving 650 customers with more than 1,800 delivery locations globally. We supply around 30% of the world’s need for refined borates from our world-class mine in Boron, California, about 100 miles northeast of Los Angeles.  Learn more about Rio Tinto.

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